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  • The second point is optimizing mobile content for Voice Search capabilities. With the increase in the use of artificial intelligence in mobile phones as well as the more advanced voice assistants, many users are taking advantage of this feature. Experts predict that by 2020 half of mobile searches will be done via voice commands and voice search. To avoid this, you also need to use longer and more meaningful keywords targeted traffic for the keywords section that are more frequently used and easier to derive.